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Pantone Color of the Year – Peach Fuzz 2024
Pantone has announced PANTONE 13-1023 Peach Fuzz as the Color of the Year for 2024, marking the 25th anniversary of their Color of the Year program. This soft peach shade symbolizes compassion and nurturing, fitting for a time when the world seeks empathy and togetherness. Described as a cozy color that lies between pink and…

7 Out-of-the-Box Black Friday Marketing Ideas
Black Friday is synonymous with bustling stores, eager shoppers, and slashed prices. But, with the world increasingly going digital and with so many businesses competing for attention, how can you stand out from the crowd without just reducing your prices? Let’s explore seven innovative Black Friday marketing ideas that are anything but boring: Mystery Deals…

Augmented Reality 101: Creating and Viewing 3D Animations on Your Smartphone
In today’s rapidly changing landscape, the line between the digital and real world is becoming increasingly blurred. One of the frontrunners in this fusion is Augmented Reality (AR), a groundbreaking technology that superimposes computer-generated imagery onto our view of the real world. It promises immersive experiences, bringing to life elements that once existed solely in…

What is a landing page?
A landing page is a standalone web page specifically crafted for marketing or advertising campaigns. Unlike standard web pages with various navigation paths, a landing page is designed with a singular focus, known as a Call to Action (CTA). This focus is what makes landing pages the best option for increasing the conversion rates of…

Android – The (Almost) New Googledroid
Google recently changed the look of the Android robot to better match the different people who use Android. In the latest update, the Android robot, especially its face known as bugdroid, became a key part of the brand’s logo, showing off the fun side of Android. Now, the bugdroid has a new 3D look, making…

Google Celebrates 25 Years of Innovation and History
In the ever-evolving landscape of the internet, there are few names as influential as Google. This tech giant, which began its journey as a research project, has now reached a remarkable milestone – 25 years of shaping the digital world. To commemorate this beautiful occasion, Google has shared a celebratory doodle, reminding us of the…

Enhanced videos with generative AI – Adobe Firefly
At present, carrying out specific editing tasks or creating special effects can be a time-consuming and effort-intensive process. Adobe intends to simplify this process by introducing generative AI assistance. Through a demo reel that Adobe shared on its blog, they showcased how “Firefly for Video” can generate a background soundtrack, produce sound effects, alter the…

MetaAI is open-sourcing DINOv2 – training computer vision with self-supervised learning
Meta AI has announced the release of their new method for training high-performance computer vision models called DINOv2. This new approach delivers impressive results without the need for fine-tuning, making it ideal for a wide range of computer vision tasks. One of the key advantages of DINOv2 is its use of self-supervision, allowing it to…

What are digital marketing assets?
Digital marketing has become increasingly important in today’s business landscape, and it’s critical for marketers to understand the various digital assets at their disposal. These digital assets refer to any element that is used to promote or enhance a brand online. In this article, we will discuss what digital marketing assets are, the types of…

LG Smiles Back to the World With Its New Brand Identity
Consumer electronics companies are struggleing to remain relevant and modern in a forever changing reality. As the Gen Z generation grows and invests in technology, LG tries and succedes to keep up with the market. Last week, LG Electronics (LG) unveiled a new brand direction and visual identity, which will shed more light on the value…

Lemon8 takes over the world
For those of you that are sick of Pinterest, Instagram and other social platforms, the future is bright. ByteDance app that intents to be Instagram’s direct competitor, is growing bigger and bigger. Lemon8 is a social media application designed for sharing videos and photos. Unlike TikTok, it doesn’t facilitate vertical video scrolling. Moreover, Lemon8 users…

Fanta logo redesign
A few days after Pepsi logo redesign, Fanta announced the redesign of their Logo and presented a new loog for the bottles, that is very similar with the old ones, just better. The decision to make this move is significant for Fanta as it represents a shift towards a bolder, more youthful brand identity. By…

Pepsi logo redesign
The last two weeks were wild. While everybody was busy chasing rabits, Pepsi decided to change the logo and shake the design world once again. After all, is not that long ago that this piece of art surfaced, from their latest redesign. Pepsi declared in October 2008 that it intended to revamp its logo and…

Hero banners to attract more visitors on your website
Hero banners are the main point of interaction with your customers. In today’s digital age, having a website for your business is crucial. However, just having a website isn’t enough. You need to make sure that your website is attractive and engaging enough to keep visitors on your site and convert them into customers. One…

Study case – Effective Graphic Design for TFWA
The set of 3 colorful banners that TFWA used for the last editions of the Asia Pacific Exhibition & Conference are truly impressive from a graphic design perspective. The chosen color scheme is vibrant and eye-catching, which is sure to grab the attention of anyone who sees it. The use of contrasting colors and the…

Designhouse (UK) parteners with Reboot to design the new visual identity
Designhouse (UK) parteners with Reboot to design the new visual identity – a colorful, positive identity, that will hopefully bring attention to the lack of equality in the workforce. Reboot was formed by a group of influential senior communication and marketing professionals. Their mission is to educate and provide a platform for business leaders to create…

CASTROL UNVEILS REFRESHED BRAND TO REFLECT THE CHANGING NEEDS OF CUSTOMERS
Castrol, a global leader in lubricants, part of the bp group, unveiled yesterday its refreshed brand, including an updated look and feel. The brand refresh is aimed at better reflecting its unique positioning in the market and the opportunities it sees in meeting the changing needs of customers. The refreshed brand identity is the result…

Star Union Spirits awarded Gold, Silver, and Bronze Medals for packaging design
Presented by the American Craft Spirits Association and CRAFT SPIRITS magazine—and sponsored by the Glass Packaging Institute—the Craft Spirits Packaging Awards celebrates excellence and creativity in the design of craft spirits labels and packaging. To help celebrate the best in craft spirits labels and packaging, the American Craft Spirits Association and CRAFT SPIRITS magazine proudly presented the Craft Spirits Packaging…

Product Packaging Builds Brand Recognition
Product packaging is often overlooked by businesses as a key component of their brand strategy. However, in today’s competitive marketplace, the packaging can make or break a sale. Packaging not only protects your products but also serves as a marketing tool that can help establish brand recognition and create a memorable customer experience. Here are…

The new Nokia brand signals who Nokia is today
Nokia today announced at MWC Barcelona 2023 an updated company and technology strategy, and unveiled a refreshed brand, as part of its long-term strategic transformation. Companies across every industry are looking to digitalization to improve efficiency, flexibility and productivity in a sustainable way. Networks are fundamental to this transformation, and Nokia is uniquely positioned with…

Moments on UPliftment with the nes brand identity and positioning from 7UP®
7UP announced yesterday a refreshingly new modern design while elevating its international positioning that adds moments of ‘UPliftment’ to the everyday. 7UP is on a mission to offer light relief from the mundanities of daily life by bringing moments of UPliftment, positivity and surprise. This announcement signifies a refreshed strategic and creative north star for…