CHRISTMAS ON A GREAT STREET 2021
Where flowers bloom, so does hope. This year, Orchard Road Business Association (ORBA) celebrates a journey of hope and resilience with the theme “Christmas in Bloom,” as businesses along Singapore’s most famous shopping strip hope for a return to normalcy.
In its latest iteration of Christmas on A Great Street, now in its 38th year, ORBA’s annual Christmas Light up on Orchard Road will feature a dazzling array of immersive attractions such as the giant outdoor video
projection using augmented reality technology that transforms the side of Mandarin Orchard Singapore
into a wall of wonder. The countdown clock for Christmas Day and the New Year will move from its
traditional location at the Scotts-Paterson Road junction to this digital wall.
The key design elements behind “Christmas in Bloom” draw their inspiration from Singapore’s botanical
richness and the interior of ribbed vault architecture which exudes a feeling of being safe, an especially
needed quality in the time of coronavirus.
The main arch at the Scotts-Paterson Road junctions features a burst of colorful lights accented by red
and rose gold poinsettias, a traditional Christmas flower that symbolizes purity and mirth. Further along,
the Cairnhill junction to The Atrium@Orchard stretch will see blooming white Christmas roses in striking
contrast to the champagne gold light arches on which they are perched. At the other end of Orchard Road, starting at Tanglin Mall, red poinsettias positioned on red and rose gold arches will spread warmth all the way to the Paterson junction.
The vault inspiration is seen in the over-street arches of lights; using a bold combination of neon and fairy
lights, the intended result is a mesmerizing effect to motorists cruising along Orchard Road.
The Community Chest Christmas on A Great Street Light-Up Ceremony will be held on 13 November 2021, and this event kicks off seven weeks of festivities with arches of lights and iconic Christmas floral elements brightening up three zones of Orchard Road till 2 January 2022.
ORBA Chairman Mr Mark Shaw said, “We are excited with this year’s Christmas on A Great Street despite
a long and arduous year where our members saw significant disruptions to their business.”
“We believe Christmas and the New Year is an ideal time for us to focus on hope and goodwill and to
remind ourselves that despite the challenges we face, we have much to be thankful for, and to look forward to.”
“And most importantly, this is a wonderful time to celebrate with loved ones.”
Hitachi Asia Ltd. continues to reprise its role as a long-standing sponsor for Christmas on A Great Street for the 31st consecutive year. Mastercard® remains the Official Card partner for the ninth year running.
Mr Kojin Nakakita, Chairman of Hitachi Asia Ltd., said, “We are honoured to have created 31 years of fond memories for Singaporeans and tourists through our sponsorship of the annual Christmas on A Great
Street.”
Virtual Tour of Christmas on A Great Street 2021
Similar to last year, people in Singapore and abroad can enjoy Christmas on A Great Street virtually from
the comforts of their homes. Using a phone or computer, viewers can join the festivities starting 19
November, by hopping onto a microsite featuring 360-degree views along the 3.11 km stretch from
Tanglin Mall to Plaza Singapura.
This year, the virtual tour showcases better video quality and greater immersion with augmented reality
features allowing for enhanced interaction and sound. To enhance street vibrancy, 10 hotspots along the
Christmas on A Great Street virtual tour will showcase local buskers and musicians with their performances as they bring a local slant to complement existing offerings.
Timeline
Period – Sat 13 Nov 2021 – Sun 2 Jan 2022
Time of Light-Up
• 6.30pm – 12am Sundays to Thursdays
• 6.30pm – 2am Fridays and Saturdays
• 6.30pm – 6am Christmas Eve and New Year’s Eve
Organiser Orchard Road Business Association
Main Sponsor Hitachi Asia Ltd.
Official Card Mastercard®
Supported by Singapore Tourism Board
Official Timekeeper TUDOR
Official Venue Partner OUE Limited
Official E-Commerce Partner Lazada Singapore
Official Technology Partner Hexogon Group of Companies
Official Light-Up Partner Q’s Advertising Pte Ltd
Christmas on A Great Street 2020 retrospective
