Enhanced videos with generative AI - Adobe Firefly

At present, carrying out specific editing tasks or creating special effects can be a time-consuming and effort-intensive process. Adobe intends to simplify this process by introducing generative AI assistance. Through a demo reel that Adobe shared on its blog, they showcased how “Firefly for Video” can generate a background soundtrack, produce sound effects, alter the video’s visual season, apply visual effects on specific words like “molten,” identify and brighten a person’s face, and create audio transcripts via text commands.

Image source – Adobe

“With Firefly as a creative co-pilot, you can supercharge your discovery and ideation processes and cut post-production time from days to minutes. And with generative AI integrated directly into your workflows, these powerful new capabilities will be right at your fingertips. Imagine the power to instantly change the time of day of a video, automatically annotate and find relevant b-roll, or create limitless variations of clips — all as a starting point of your creativity.” – Adobe Blog

All these could be the norm in the future –

Text to color enhancements: Change color schemes, time of day, or even the seasons in already-recorded videos, instantly altering the mood and setting to evoke a specific tone and feel. With a simple prompt like “Make this scene feel warm and inviting,” the time between imagination and final product can all but disappear.
Advanced music and sound eﬀects: Creators can easily generate royalty-free custom sounds and music to reflect a certain feeling or scene for both temporary and final tracks.
Stunning fonts, text effects, graphics, and logos: With a few simple words and in a matter of minutes, creators can generate subtitles, logos and title cards and custom contextual animations.
Powerful script and B-roll capabilities: Creators can dramatically accelerate pre-production, production and post-production workflows using AI analysis of script to text to automatically create storyboards and previsualizations, as well as recommending b-roll clips for rough or final cuts.
Creative assistants and co-pilots: With personalized generative AI-powered “how-tos,” users can master new skills and accelerate processes from initial vision to creation and editing.