FIFA Women’s World Cup Australia & New Zealand 2023™ – Brand Identity Launch

FIFA Women’s World Cup recently unveiled the new brand identity for the Women’s World Cup, which will take place in 2023 in Australia and New Zealand. The new branding comes with a new slogan – “Beyond Greatness” and the visual identity incorporates vivid colors that represent the vibrant local landscapes and rich colors of the two country hosts. A color palette based on the rainforests, earth, mountains, cities, and water of the two countries.

Fatma Samoura, FIFA Secretary-General, said: “Women’s football continues to grow and Beyond Greatness, the new slogan perfectly captures where FIFA wants to take the female game in the hearts and minds of football fans worldwide- Beyond Greatness. The new brand identity beautifully reflects the expansion of the tournament from 24 to 32 teams and evokes the colors and diversity of the national team strips taking part in the ultimate women’s football competition. We can’t wait for it to begin!”

You can watch the Launch Event on YouTube.

You can read more about the entire branding and find more details about the design here.