Nielsen rebrands itself to be closer to the people
After a hectic couple of years, brands start to lean more on the people. Nielsen got a complete makeover, that was presented at the Advertising Week New York on Monday. Advertising Week is being held between October 18 and October 21.
The new branding includes a new logo and bright new colors. Nielsen has a new brand statement: “Powering a better media future for all people.” and it also has a new tagline: “Audience is everything.”
Jamie Moldafsky, Chief Marketing and Communications Officer at Nielsen, started working with Nielsen in November 2020. She then said, “I’m excited to join Nielsen at such a transformative time in the industry. I look forward to leveraging my past experiences and relationships to help Nielsen achieve its ambitious goals and vision”.
She was asked to reshape Nielsen’s brand and product presence at a time when measuring audience behavior for agencies, brands and media is going through revolutionary change.
According to Nielsen’s press release from the beginning of this week, Nielsen “unveiled a new brand campaign, including a new identity, reflecting the company’s transformation of its culture and a redefined strategy focused solely on the global future of media. Nielsen’s new look and feel represent a commitment to innovation and the company’s role and purpose of powering a better media future for all people.”
Nielsen teamed up with brand strategy and design company Siegel+Gale for the branding.
According to Creative Director Simrit Brar from Siegel+Gale, the inspiration for the new visual identity was “the gamut of emotions we feel as we consume media. Quiet moments, like listening to a piece of music or a podcast; being silly watching a movie on a subscription service with your kids; playing high-energy online games with your buddies and more. Nielsen brings those millions of moments together, accurately capturing them as data and insights that make media more powerful and relevant for a range of global audiences.”
New Logo: As a prominent representation of the company, people and brand, the new logo is playful, optimistic and smart. Inspired by the universal play button as well as ratings, the forms come together subtly to create an ‘N’ letterform in the negative space, signifying insights revealed by Nielsen’s data and the constant momentum in media.
New Brand Colors: The multitude of fresh colors speaks to the diversity and richness in media representing or containing a piece of data, a piece of music, a show, a content creator, or a member of the audience, all working together to move media forward. The green and orange triangles represent movement upwards and downwards, an expression of ratings and the popularity of content across all platforms. The red triangle nods towards the content not seen or heard. Data and insights are just as much about what people don’t choose to consume, as what they do consume.
New Brand Purpose Statement: Powering a Better Media Future for All People.
ABOUT NIELSEN
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future.
Read the full press release.