The last two weeks were wild. While everybody was busy chasing rabits, Pepsi decided to change the logo and shake the design world once again. After all, is not that long ago that this piece of art surfaced, from their latest redesign.
Pepsi declared in October 2008 that it intended to revamp its logo and rebrand several of its products by mid-2009. To execute this brand update, the Arnell Group, a New York-based brand consultancy agency, was engaged for a $1 million contract. The result of this collaboration was a 27-page design proposal named BREATHTAKING Design Strategy.
You can study it here – https://www.goldennumber.net/wp-content/uploads/pepsi-arnell-021109.pdf
Pepsi, the iconic global brand, is unveiling a new logo and visual identity system, the first update of the iconic Pepsi globe logo in 14 years, acording to their press release.
Pepsi will roll out the new look in North America this fall in time for the brand’s 125th anniversary, and globally in 2024, marking the brand’s next era with an eye toward the future. The new design evolves the Pepsi brand to represent its most unapologetic and enjoyable qualities, and will span across all physical and digital touchpoints, including packaging, fountain and cooler equipment, fleet, fashion and dining. Pepsi plays a critical role in achieving the PepsiCo Positive sustainable packaging targets and in the U.S., as of 2022, Pepsi has begun to convert all 20oz bottles of Pepsi, including Pepsi Zero Sugar to 100% recycled PET. The new logo and visual identity pays homage to the brand’s rich heritage while taking a big leap toward the future.