Snap launches ARCADIA – a global creative studio to build branded AR experiences
Arcadia is a creative studio focused on the next generation of branded Augmented Reality experiences.
Arcadia, powered by the team of world-class experts that pioneered mobile AR advertising at Snap, will develop new technology and deliver the most innovative, impactful, and effective AR experiences to brand and agency partners.
Committed to highlighting AR as a results-proven format, Snap said Arcadia will be platform agnostic and develop experiences that can live across platform, web, and app-based AR environments. While Snap has yet to announce the executive staff and employee locations, the creative studio is prepared to service clients across the globe.
The studio will partner with brands, agencies, and creators to elevate what’s possible in AR, further cementing it as a must-buy, always-on format to engage with the millennial and Gen-Z audience. At launch, Arcadia has secured partnerships with world-class marketers including P&G Beauty, Verizon, WWE, and Shake Shack.
Arcadia will serve brands, agencies, and creators in one of three ways:
Studio of Record: Arcadia will become the official “AR Studio of Record” and take on all of their AR production, strategy, and insight needs across platforms.
Project-Based Work: Arcadia will deliver against a specific scope-of-work that align to Arcadia’s mission
Strategic Partner: Arcadia will offer AR Strategy expertise to clients/agencies in the form of workshops, insights and trend reporting to up-level their own capabilities
“Arcadia delivers a compelling solution for brands and agencies who understand the immediate value of developing world-class AR experiences, rooted in craft, technology and customer experience. With the launch of Arcadia, Snap Inc. is further investing in an AR ecosystem, backed by partners, creators and tools, that drives full-funnel results for businesses across the globe” said Jeff Miller, Global Head of Creative Strategy.
The creative studio will function as a division of Snap Inc., and will have the freedom to operate independently to appropriately serve clients’ AR needs across platforms.
Following the rumor that Apple is working on at least two AR projects that include an augmented reality headset set to be released right around 2022 followed by a sleeker pair of augmented reality glasses coming at a later date, AR projects will be more and more popular amongst brands.