Study case – Effective Graphic Design for TFWA

The set of 3 colorful banners that TFWA used for the last editions of the Asia Pacific Exhibition & Conference are truly impressive from a graphic design perspective. The chosen color scheme is vibrant and eye-catching, which is sure to grab the attention of anyone who sees it. The use of contrasting colors and the movement adds a dynamic energy to the design, making it visually interesting and engaging.

The typography is also well-executed, with clear and legible letterforms that stand out against the background. The balance and composition of the banners are also well-done, with each element placed in a way that guides the viewer’s eye through the design.

Overall, this set of 3 colorful banners is an excellent example of effective graphic design, showcasing the designer’s skills in color theory, typography, and composition. Great job!

TFWA Asia Pacific Exhibition & Conference 2023
TFWA Asia Pacific Exhibition & Conference 2022
TFWA Asia Pacific Exhibition & Conference 2021

About TFWA

Founded in 1984, TFWA is the world’s biggest duty free and travel retail association, providing the industry with high-quality exhibitions, acclaimed conferences and workshops, and in-depth market research. TFWA is instrumental in forging close relationships between suppliers and operators, and plays a vital role in representing the interests of its members and the industry as a whole.

TFWA Asia Pacific Exhibition & Conference held annually in May in Singapore is the only travel retail & duty free exhibition and conference event which focuses on the development of the business in the Asia Pacific region.


Images source – TFWA Instagram

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