USB Implementers Forum (USB-IF) has announced new Certified USB Type-C Cable power rating logos

Rebranding with the purpose of clarification comes from the tech world after USB Implementers Forum announces new logos for the new Certified USB Type-C Cable.

Highlights:

• USB-IF establishes new Certified USB Type-C® Cable Logos to display cable power capabilities in watts, clearly indicating support for 60W or 240W as defined by the USB Power Delivery 3.1 Specification.
• Certified USB4™ Logos updated in parallel to unify branding across the Certified USB Logo Program.
• Consumers are reminded to purchase Certified USB products from trusted sources that display USB-IF Certified Logos on packaging, in product briefs or on the cable or device itself.

Jeff Ravencraft, President, and COO of USB-IF said “With our updated logos, consumers can easily identify the USB4 performance and USB power capability of certified USB-C cables that support an ever-growing consumer electronics ecosystem. , from laptops and smartphones to monitors and chargers. “

This is a prime example of a brand that understands the struggles its customers go through when choosing the right product. We’ve already seen this when they let go of the TM marking from the logo in cables because it would be too small. We should expect very soon to see the new logo on the products in stores. Especially after The European Union has recently ordered all mobile device manufacturers to standardize on USB-C, and support for higher charging levels would allow more devices, including high-powered laptops, to be powered by the same connector.

About the USB-IF

The non-profit USB Implementers Forum, Inc. was formed to provide a support organization and forum for the advancement and adoption of USB technology as defined in the USB specifications. The USB-IF facilitates the development of high-quality compatible USB devices through its logo and compliance program and promotes the benefits of USB and the quality of products that have passed compliance testing. Further information, including postings of the most recent product and technology announcements, is available by visiting the USB-IF website at www.usb.org.

USB4™, USB Type-C®, and USB-C® are trademarks of USB Implementers Forum.